芬必得(fenbid) ，快速纾解肌肉和关节疼痛。
见过类似的创意，不过用的不是硕大的灯泡，而是安全套。



图一：点击查看1200*828大图

图二：点击查看1200*828大图

Fast relief for muscle and joint pain.

Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Directors: Nils Andersson, Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen
Copywriter: Zhong Yuan
Photographer: Huimin Li
Published: May 2006

相关连接；
http://adsoftheworld.com/media/print/fenbid_bulb