当一个国家处于断层带上，自然灾害是不可避免的。[1084*1462]
When a country lies on a fault, natural disasters are inevitable.

纽西兰地震委员会(New Zealand Earthquake Commission)在报刊上发布了这则广告。目的是想告诉国民，国家的地理位置决定了自然灾害的发生不可避免，但是可以通过学习，把灾害造成的损失降到最低。呼吁更多的人们，通过地震委员会的网站和热线，了解地震、泥石流、火山喷发、海啸等自然灾害发生的原因，以及自救方法、灾后补偿、保险理赔和重建的相关知识。

New Zealand Government

That's why the Earthquake Commission covers damage caused by earthquakes, landslips, volcanic eruptions, tsunami and hydrothermal activity. And it's good to know cover is automatically available to anyone with home and/or contents insurance. To find out more, visit eqc.govt.nz or call 0800 326-243.

类似的广告表达：
National Rail 国家铁路

延伸阅读：
地震与平均收入
红十字会的明信片

Agency: M&C Saatchi Wellington
Executive Creative Director: Oliver Maisey
Creative Director: Jeremy Southern
Art Director: Mark Anstis
Copywriter: Jeremy Southern, Marianne Harvey
Account Director: Greg Forsythe