在哥伦比亚的首都波哥大,有很多道路损毁比较严重。而Jeep 就利用这些破损的路面来做宣传。
他们在这些道路上喷上标识,说明这是属于Jeep 的领地,Jeep 是这样崎岖道路上的绝对王者。
Jeep DOMAIN [1024*768]
Bogota, the capital of Colombia, is well-known by the badly been of its routes because many of them are full of batches. Jeep took advantage of those destroyed streets to say that, with no doubt, that is the land it domains.
延伸阅读:
Jeep 专用停车位
只为Jeep准备的路牌
Jeep Wrangler Unlimited
丛林之王
Jeep territory (Via)
Advertising Agency: Silva, Bogotá, Colombia
Creative Director: Juan Manuel González
Art Director: Marco Barreto
Copywriter: Augusto Jaramillo
Released: January 2007
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YUZU 寿司
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就地取材 不错不错~
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