法国老年痴呆症协会(Association France Alzheimer)
在法国， 有100万人无法掌控自己的记忆。
In France, one million people can’t get hold of their memories.



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Advertising Agency : Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Yann Le Pape
Via: ibelieveinadv