广告很有意思,一位车主正在抢救一个受惊休克的兔子。整个画面洋溢着爱护动物,关心大自然气氛。当然这并非什么公益广告,而是要突出大众Passat BlueMotion 的环保特色。因为Passat BlueMotion 基本是同级别中油耗最低、最环保的车。其行驶100公里,仅需5.1升的柴油,二氧化碳排放量为136g/km。
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For those who care about nature.
Let's make things perfectly clear: no animals were harmed in the making of this ad. It wouldn't have made sense to hurt an animal to promote the new Passat BlueMotion, an environmentally responsible car with only 5.1l per 100 km and 136 gof CO2 per km. After all, we're not animals...
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Cedric Delsaux
Account Department: Alban Callet, Nathalie Cortial, Sophie Labat, Nicolas Levy
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